During pivotal moments of change, we start by asking the right questions.
As your organization evolves, we help align your internal vision with its external expression.
Over time, organizations naturally outpace their brand expression. When your internal vision and external presence are misaligned, it's not a crisis—it's an opportunity to address the deeper strategic questions, clarify what you've become and amplify what's working.
Our work goes beyond surface-level design solutions to ensure every aspect of your organization's presence—from strategy to execution—authentically reflects your mission and amplifies your impact.
Organizations in transition face a choice: react quickly to immediate pressures or respond thoughtfully to create lasting alignment.
WHY THIS MATTERS NOW
We help you choose the latter—using pivotal moments as catalysts for strategic clarity rather than rushing to surface-level solutions.
When everyone else is cutting corners, smart organizations are getting strategically clear. Organizations that invest in strategic alignment during pivotal moments consistently outperform those that don't—building stronger foundations that accelerate growth when conditions improve.
HOW WE CAN HELP
Reach out when you’re ready to explore what you’re really trying to accomplish, not just how something should look.
Here are the kinds of things we can help you with:
Define the challenge.
Work with us to move thoughtfully rather than reactively as we diagnose the problem that actually needs solving and then create a plan together to equip you for success.
Diagnose through brand.
Work with us to use your brand as a lens for uncovering the real challenges facing your organization. We treat brand misalignment as a strategic diagnostic tool, not just a surface-level problem to fix.
Clarify your purpose.
Work with us to mediate the process of redefining your vision, mission, and goals, and then build a beautiful brand that aligns with them.
Activate your brand.
Work with us to connect and activate your brand, both inside and outside of your organization, in order to empower your work.
Level up your organization.
Work with us to be a trusted partner as we think through what the next iteration of your organization might look like and the right tools to help you get there.
Gain consensus.
Work with us because you want to gain consensus around your alignment, a root cause analysis, or a big question that needs movement.
OUR WORK
Strategic partnerships in action
We've partnered with leading organizations during their pivotal moments—from helping the Harvard Graduate School of Education ensure their empathy-building resources reach and resonate with educators nationwide, to guiding the Brooklyn Museum in translating strategic vision into actionable visitor experience improvements, to creating scalable brand systems that empower the New York Botanical Garden to share their botanical expertise globally.
Our partners are ready to ask deeper questions.
PARTNERSHIP PRINCIPLES
Successful partnerships result from a clear alignment of principles, values, and skills and from ensuring the right fit.
We work well with partners who:
Don’t want to “move fast and break things” — you want to move thoughtfully and create something meaningful that lasts
Are in the midst of a crucible moment, a transformative time of change
Are looking for long-term sustainable improvement rather than just growth
Have an openness to asking the right questions in order to solve the right problems
Are comfortable playing in the grey space, but know they can’t live there forever
Align with our values
It always begins with a Question Catalyst
GETTING STARTED
All of our engagements begin with the Question Catalyst to identify the right questions and create a clear, cohesive plan before taking action.
This work includes
Facilitated discovery sessions with stakeholders across levels/teams to uncover insights despite silos;
Comprehensive audit of your current positioning, goals, and organizational landscape;
Collaborative identification of gaps between perception and reality to define the actual question;
Actionable summary with opportunity areas, key question(s), and a strategic roadmap.
This foundation ensures your investments align with what truly matters to your organization, helping you avoid costly detours. We promise to be straightforward with you—sometimes the solution might already exist within your team, or you might need specialized expertise from elsewhere. Either way, we'll point you in the right direction and can even help you find and bring in partners if that's what’s needed.
Let's chat to make sure this approach is right for you
Question Catalyst Examples
The question they came to us with
“How do we increase our museum visitors?”
The question we planned for together
→ “How do we collaboratively bring the concept of ‘radical hospitality’ to life?”
The question they came to us with
“How can these online classes look great?”
The question we planned for together
→ “How do you create a branded space for a venture within a larger parent non-profit?”
The question they came to us with
"How do we release an inclusive product and increase sales?"
The question we planned for together
→ "How does an everyday consumer product impact representation?"
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