
What if during pivotal moments of change, we started by asking the right questions?

As your organization evolves, we help align your internal vision with its external expression.
Our work goes beyond surface-level design solutions to ensure every aspect of your organization's presence—from strategy to execution—authentically reflects your mission and amplifies your impact.
Reach out when you’re ready to explore what you’re really trying to accomplish, not just how something should look.
HOW WE CAN HELP
Here are the kinds of things we can help you with:
Integrate design.
Work with us to look at your design system as a whole, do an audit and then make recommendations around how you can move forward successfully.
Clarify your purpose.
Work with us to mediate the process of re-defining your vision, mission, and goals, and then build a beautiful brand that aligns with it.
Activate your brand.
Work with us to connect and activate your brand, both inside and outside of your organization, in order to empower your work.
Define the challenge.
Work with us to move thoughtfully rather than reactively as we diagnose the problem that actually needs solving and then create a plan together to equip you for success.
Level up your organization.
Work with us to be a trusted partner as we think through what the next iteration of your organization might look like and the right tools to help you get there.
Gain consensus.
Work with us because you want to gain consensus around your alignment, a root cause analysis, or a big question that needs movement.
Our partners are ready to ask deeper questions.
PARTNERSHIP PRINCIPLES
Successful partnerships result from a clear alignment of principles, values, and skills and from ensuring the right fit.
We work well with partners who:
Don’t want to “move fast and break things” — you want to move thoughtfully and create something meaningful that lasts
Are in the midst of a crucible moment, a transformative time of change
Are looking for long-term sustainable improvement rather than just growth
Have an openness to asking the right questions in order to solve the right problems
Are comfortable playing in the grey space, but know they can’t live there forever
Align with our values
It always begins with a Question Catalyst
GETTING STARTED
All of our engagements begin with the Question Catalyst to identify the right questions and create a clear, cohesive plan before taking action.
This work includes
Facilitated discovery sessions with stakeholders across levels/teams to uncover insights despite silos;
Comprehensive audit of your current positioning, goals, and organizational landscape;
Collaborative identification of gaps between perception and reality to define the actual question;
Actionable summary with opportunity areas, key question(s), and a strategic roadmap.
This foundation ensures your investments align with what truly matters to your organization, helping you avoid costly detours. We promise to be straightforward with you—sometimes the solution might already exist within your team, or you might need specialized expertise from elsewhere. Either way, we'll point you in the right direction and can even help you find and bring in partners if that's what’s needed.
Let's chat to make sure this approach is right for you
Question Catalyst Examples
The question they came to us with
“How do we increase our museum visitors?”
The question we planned for together
→ “How do we collaboratively bring the concept of ‘radical hospitality’ to life?”
The question they came to us with
“How can these online classes look great?”
The question we planned for together
→ “How do you create a branded space for a venture within a larger parent non-profit?”
The question they came to us with
"How do we release an inclusive product and increase sales?"
The question we planned for together